After two successful years, pay channel Sporting Telenet already counted a large number of faithful subscribers. It seemed like a pretty difficult job to convince the remaining football enthusiasts. But the target for the 2013-2014 football season was 7% more new customers, from the same target group and with the same live competitions: the Jupiler League and the best European competitions.
We wanted to prove to supporters that you’ll never regret a subscription and so we focused on what gets them excited: goals! If Sporting Telenet fails to broadcast 2,222 live goals, you’ll get your year’s subscription back. A live counter on the website kept track of the number of goals. The possibility of a free subscription convinced our target group. With a single promise, Sporting Telenet scored an impressive 142% of its target.