These Days Y&R and Devos Lemmens wear Friends-Shirts

by These Days

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With summer just around the corner, These Days Y&R has designed special Friends-Shirts for Devos Lemmens. The shirts only start to mean something when you wear them in the company of a friend. For instance, there’s a T-shirt with a print that reads ‘brat’ and another one that says ‘wurst’. Ten different combinations are available in total. These exclusive Friends-Shirts highlight 129 years of friendship between Devos & Lemmens. Friends-Shirts can be ordered by entering the competition through a unique code included in every andalouse-samurai duo pack, or you can order them for a friendly price on the Devos Lemmens website.


Client: Continental Foods

Contact: An Caers, Sophie Dierickx

Agency: These Days Y&R

Account: Jentina Van Eynde, Margo Leenders

Chief Creative Officer: Werner Van Reck

Creative Directors: Sam De Volder, Mateusz Mroszczak,

Strategic Planner: Jef Raeman

Creation: Pieter De Lange, Tomas Van Loon

UX: Krisje Verbert

Design: Kelly Catteeuw, Anja Van den Broeck