Pieter Staes & Manuel Ostyn to These Days Y&Rby These Days
Pieter Staes and Manuel Ostyn have built a fine career as a creative team at Duval Guillaume, LDV United and mortierbrigade. They won numerous national and international awards there for brands such as Kia, Ché, Come a Casa, Axa, Opel, Humo, Universiteit Antwerpen, etc.
From April they will strengthen the substantial These Days Y&R team further as Associate Creative Directors.
“Whereas many agencies are looking for digital natives, These Days Y&R is a digital native. It has developed a very nice customer base that is looking for both online and offline campaigns, insofar as these two concepts can still be distinguished. That is very interesting for us creatives. Instead of asking the local digital native whether an idea is feasible and which partner we need to do it, the question to ask here is: ‘Shall we have a go at doing this?’