Resist the Usual

Today, the competitive edge belongs to those brave enough to Resist the Usual.

Those who have the expertise to ask why and the credibility to say no. To find the perfect balance between creativity and innovation. Those who break free from the category cadence and understand the new consumers, who can’t be defined by age, nationality or income.

Those who accept their vulnerabilities and have the energy to chase opportunities. To understand that while digital is everything, not everything is digital. Those who are fearless to polarize and reliable to be unpredictable.

Those who have the courage to be different.

About us

In a world marked by ever changing communication, we see it as our challenge to enable a dialogue between brands and their customers as the basis of a profound long-term relationship.

Founded in 2001 by Giovanni Canini and Erwin Jansen, These Days is an integrated, multidisciplinary communication agency with 150+ employees delivering services (strategy, creation, production, media, analytics) to customers such as Pioneer, Microsoft, Danone, Telenet, Bel Fromageries (La Vache Qui Rit, Babybel, Leerdammer, Boursin,…), Mazda, Ford, the National Lottery, JBC, VAB, Bridgestone, Child Focus, etc.

We are active in the Benelux and on the international market and thanks to our network (Wunderman and Y&R) we have access to more than 85 local agencies in as many countries.

Besides our BrandAssetTM Valuator tool, we have several distinctive tools for CRM, retail, social media, advanced analytics and campaign management.

We are part of the global WPP-Network, leaders in Advertising, Digital, Relationship Marketing.