Time for a refill

The economic crisis is tangible for everyone these days. Life as we know it is getting more and more expensive from food to energy, water, gasoline, etc…

Besides offering a good price/quality ratio, Q8 decided to do that little extra for their customers by launching a unique contest where they had the chance to win one of the four tickets matching one year free petrol to the value of 1.500 euro or one of the 1.600 filled tanks to the value of 60 euro.

The only thing you needed to do, was register on the Q8 Fuel website and fill up your petrol tank at one of the Q8 petrol stations between the 3rd of September and the 31st of December. Simply by using your plus-points loyalty card, you received 5 plus-points for every 10 liters of fuel. Per 5 saved plus-points, you had one chance of winning one of both prizes. So, the more times you refilled your tank at Q8, the more chances you had win the big price of one year free petrol.

The outcome was amazing. People massively registered on the Q8 Fuel website and kept coming back  for another fill up. Besides the Q8 Fuel website, we were was also responsible for a door-to-door mailing, insert in Delhaize DM and Brico DM, POS materials and  a direct mailing and e-mailing to the Q8 database.