Prince of the Ocean

In January, Lu Prince launched a new TV-campaign, showing a group of kids who successfully save a stranded whale, with a little help from Prince. Our challenge consisted in translating this creative idea into an engaging online activation campaign.

The idea was simple – every week, children and their parents could win a trip to Canada to see the whales in real life. All they needed to do was to enter the action code, that figured on every pack of Lu Prince biscuits, on the contest page.

We also developed three online games offering children a cool plunge into the fascinating world of whales. All in order to become a real whale expert and true Prince of the ocean ;-)