Nokia – File Faam
It’s the small moments of happiness in life that make everyday amazing. Sunrise in the city, a photo of last night, your new shoes, your child’s first steps. Moments you share on Facebook, hoping to become a little famous.
We want to put these amazing everyday moments in the spotlight by showing them on a large digital billboard next to one of the biggest highways in the Netherlands. “File Faam” gives you instant fame, while others are waiting in traffic. Via the Facebook tab of the Nokia Netherlands page we challenge people to upload a photo of their amazing everyday moment. The uploaded photo is send to the digital billboard.
To get inspired and watch other, we created the Hall of Fame gallery of all to leaf through. We also developed a tool enabling people to see their photo on the billboard via a live streaming webcam.
After submitting the creation, the participant can post the amazing photo on his wall and add a File Faam badge to their profile picture.