Nokia – Discovery Zone
When people think about buying a new handset, they often hit the internet first in search for peer-to-peer reviews. Given this digital evolution in purchase behavior, Nokia wanted to offer its (potential) customers a platform where they could interact with the latest Nokia handsets within their digital habitat.
Not only can you find out more about your favorite handset, read the many reviews, place comments or ask a question, you can also apply to become a tester yourself.
After filling a detailed form, Nokia matches your data with the functionalities of the current new handset. If there’s a match, you’re selected as a tester. And the best part of it: if you submit your personal review of the device, you get to keep the phone!
On the Facebook tab we also offer non-testers to place their review of their own Nokia handset.
The platform is really successful and well-known among Nokia users. The ultimate proof that relevance and an open form of communication truly serves value to (potential) costumers.