Nokia – Easter Eggs

With the Easter bunny popping around the corner, Nokia wanted to celebrate this festive occasion in a fun and engaging way. Therefore we organized an online contest which unleashed a real quest for Angry Bird eggs throughout all the Nokia platforms:

• Nokia website: 6 Angry Eggs
• Discovery zone: 2 Angry Eggs
• Twitter: 1 Angry Egg
• Facebook: 10 Angry Eggs
• You Tube: 3 Angry Eggs

Via the social media channels, Facebook and Twitter, we gave tips to the contestants on where to find the eggs. Once they thought they had found all the Angry Eggs, the participants could submit their form via the contest tab on Facebook.

The winners had a chance in winning a Nokia C7, a Nokia mini-speaker or one of the 60 Angry Birds notebooks.

Not only was this contest very successful but it also offered us the opportunity to highlight the different Nokia channels in a non-pushy and engaging way.