Nokia – Back To School
Connecting people forms the essence of Nokia as a brand. And you know we’re not just talking about their handsets. To celebrate the beginning of school, we developed a fun and engaging Facebook contest with the focus on reconnecting people.
The idea was simple; upload an old classroom photo, tag yourself and ask 4 old friends to do the same, namely tag themselves in the picture. If the picture contained 5 tags (of you and your 4 friends) and you answered the subsidiary question correctly, you and your four friends had a chance at each winning a trendy sweatshirt from Jack&Jones.
For this contest we developed a unique tagging system based on the successful tagging system of Facebook.
This resulted not only in a huge amount of fun classroom pictures, but we also succeeded in re-bonding old friends thanks to Nokia.