In 2007, consumer electronics manufacturer Pioneer Europe outsourced their digital marketing division to These Days. As part of a strategic service level agreement, we are now solely responsible for Pioneer’s web presence in more than 28 countries, translated in as many languages.
The service level agreement covers the fulcrum of digital marketing services for Pioneer, including long term online web strategy setting, routine customer satisfaction research and web analytics and measurement, all serving to make an engaging product sites that delivers results.
We are also responsible for the ongoing maintenance and content management of the website, actively preparing product pages with set KPIs and conversion paths.
Combined, the Pioneer websites generate well over 1,5 million unique visitors a month. Both qualitative and quantitative KPIs are measured and analysed on an ongoing basis, ensuring that all websites are optimised, refined and improved as part of our daily activities.
We manage over 300,000 pages across all Pioneer websites, ensuring that each page remains relevant, persuasive and effective.