Every year, the European Mixx Awards recognizes  the most effective, digital and interactive campaigns of  Europe and puts them into the spotlight. This year, during the 3rd edition, 68 campaigns entered the competition out of which These Days, Y&R and Burson-Marsteller came out as the BIG winner in THE category ‘Cross-Media Integration’.

Around Christmas time everybody goes on the hunt for the perfect gift. Because what gives more satisfaction than giving the right present? That’s why Telenet and These Days have created the WAW BOX. With this little present box you can surprise your loved ones with 365 days of digital television or 4 months non-stop film or sports. The perfect gift for under the Christmas tree.

These Days provides the answer via a fully integrated activation campaign. A handset for 1 euro? Is there a snag in it? No, there isn’t. Where other mobile providers put their advantage in free text messages and/or minutes which you often don’t use up completely, Telenet prefers to put this advantage in the form of a brand new phone, with a profitable tariff offer on top of that.