ORGANIC SEARCH OPTIMISATION






Keyword Analysis
These Days determines the ideal set of keywords. These keywords have the best traffic–competition balance and will be used further in the search optimisation project.

Website Audit
Based on the code, structure and content of the website, These Days determines the best way of optimising the website for search engines.

Linking Audit
These Days examines the link popularity of the website (= the number and quality of inbound links, a determining ranking factor) and advise on how to improve it.

Deliverable
A customised organic search engine optimisation guide that describes A to Z how to change the website yourself in order to gain organic ranking in search engines.

Budget
€ 1800.00 excl. VAT

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Organic search consultancy
Containing a keyword analysis, a website audit and a linking audit. (cf. above)

Organic search optimisation
These Days implements the findings of the organic search consultancy, given the following restrictions:

• Optimisation for max. 2 languages
• Focus on 10 keywords per language (max. 10 + 10 keywords)
• Focus on the 3 major search engines: Google, MSN and Yahoo!

The objective is to achieve a significant raise in search engine referrals.

During this phase, depending on the requirements, the following tasks may be performed:

• Structure Optimisation: if necessary These Days changes the website’s structure and eventually add new parts to it.
• Code Optimisation: the website’s coding is made “search engine compliant”. The code is changed in a manner that search engines can index the entire website more easily. Additionally clean coding supports better ranking.
• Copy Optimisation: the adaptation of the website’s copy in order to integrate the selected keywords into the website. It’s important to integrate them at the right spots and in the right proportion.
• Search Engine Submission: These Days submits the website to all selected search engines. We never use automated tools because this can harm the website’s ranking.

Reporting
These Days reports the ranking evolution and provides by e-mail a detailed report per quarter (4 reports in total).

Budget
€ 4750.00 excl. VAT

Options
Maintenance next year: + €1500
Each extra language: + €800
Submission to additional search engines:¹ + €300
Optional bimonthly ranking reporting: + €300
Optional traffic tracking (Hitbox): + €1000 + cost/page view

¹ International search engines (AOL, Ask Jeeves, Teoma, Alltheweb) – local search engines (to be determined based on country).

• Optimisation for max. 2 languages
• Focus on 20 keywords per language (max. 20 + 20 keywords)
• Focus on the 3 major search engines: Google, MSN and Yahoo!

The objective is to achieve a significant rise in search engine referrals.

During this phase, depending on the requirements, the following tasks may be performed:

• Structure Optimisation: if necessary These Days changes the website’s structure and eventually add new parts to it.
• Code Optimisation: the website’s coding is made “search engine compliant”. The code is changed in a manner that search engines can index the entire website more easily. Additionally clean coding supports better ranking.
• Copy Optimisation: the adaptation of the website’s copy in order to integrate the selected keywords into the website. It’s important to integrate them at the right spots and in the right proportion.
• Search Engine Submission: These Days submits the website to all selected search engines. These Days never uses automated tools because this can harm the website’s ranking.

Reporting
These Days reports the ranking evolution and provides by e-mail a detailed report every 2 months (6 reports in total).

Budget
€ 7000.00 excl. VAT

Options
SEO Maintenance next year: + €3000
For each extra language: + €800
Submission to additional search engines:² + €300
Optional monthly reporting: + €900
Optional traffic tracking (Hitbox): + €1000 + cost/page view

² International search engines (AOL, Ask Jeeves, Teoma, Alltheweb) – local search engines (to be determined based on country).

• Optimisation for max. 2 languages
• Focus on 30 keywords per language (max. 30 + 30 keywords)
• Focus on the 3 major search engines: Google, MSN and Yahoo!

The objective is to achieve a significant rise in search engine referrals.

During this phase, depending on the requirements, the following tasks may be performed:

• Structure Optimisation: if necessary These Days changes the website’s structure and eventually add new parts to it.
• Code Optimisation: the website’s coding is made “search engine compliant”. The code is changed in a manner that search engines can index the entire website more easily. Additionally clean coding supports better ranking.
• Copy Optimisation: the adaptation of the website’s copy in order to integrate the selected keywords into the website. It’s important to integrate them at the right spots and in the right proportion.
• Search Engine Submission: These Days submits the website to all selected search engines. We never use automated tools because this can harm the website’s ranking.

Reporting
These Days reports the ranking evolution and search engine traffic (Hitbox tracking).³ We provide by e-mail monthly a detailed report (12 reports in total). Twice a year there’s a status meeting to discuss results and next steps.

Budget
€ 9500.00 excl. VAT

Options
SEO Maintenance next year: + €4.000
For each extra language: + €800
Submission to additional search engines:⁴ + €300

³ Up to 100,000 page views free of charge. 100k – 150k: + €100 / 200k – 250k: + €350 / 250k – 500k: + €800 / 500k – 1M: + €1650.

⁴ International search engines (AOL, Ask Jeeves, Teoma, Alltheweb) – local search engines (to be determined based on country).

Geo-targeting
Targeting on Benelux only. Additional countries are optional.

Languages
Dutch and French. Additional languages are optional.

Registration
Submission of the necessary material (url, description, …) to the search engines.

Reporting
These Days provides detailed bimonthly reporting (6 reports in total) showing the number of impressions, clicks, CTR, cost per click, conversion rate, … for each keyword.

Budget
€ 2750.00 excl. VAT / excl. Media Cost

Options
For each extra language: + €400
For each extra country: + €200
Optional traffic tracking (Hitbox): + €1000 + cost/page view