| Campina |
| When the well-known
brand Stassano changes his name into Campina, communication
in two ticks is out of the question. That’s why we
went for a huge campaign in three waves. A first one focussing
on the brand switch and generating notoriety. The second
highlighting the advantages of the new quality milk. And
the third calling for action. All of them landing on a
microsite offering an overview. Naturally. |
- Wave1: pop-up / overlayer
- Wave2: banner / pop-up
- Wave3: skyscraper /
overlayer
- E-mail
- Microsite |
| De Mol |
| Innovating.
Intriguing. Intense. Some keywords characterizing Flander’s
most popular TV-show. Could the official site - signed
These Days - live up to it? That’s up to you to decide.
And up to over 1 million unique visitors. |
|
| Esselte
Dymo |
| Dymo’s
new LabelWriter 400 stands for no-hassle-high-quality-address-labels.
And for a no-hassle-high-quality-showcase, Esselte came
to the right address. |
- Showcase |
| Bobbejaanland |
| Yiehaa! If
you wonder what’s in a name, then take a look at
Bobbejaanland’s e-newsletter. Our direct way of announcing
new attractions and promotional actions. |
- Yiehaa!
E-newsletter |
| ING |
| Message: leave
on holidays without worries. Medium: an interactive game
on the Tiscali portal site. Messenger: ING, the brand new
name for BBL. Mission: accomplished. Make a trip to the
island yourself. |
- Trip Tropical: nl / fr |
| Neuhaus |
| Website |
There’s a place
where tradition meets creativity: www.neuhaus.be. The interactive
home of the finest Belgian chocolates. Connoisseurs can
indulge themselves with passion movies, a birthday calendar
and their personal wish list. |
- Website |
| Opening
Chocolat Café |
Neuhaus launched a new
shop concept together with Illy. Now the Antwerp ‘fine
fleur’ can enjoy Belgian craftsmanship and Italian
refinement – and vice versa - at home as well as
while shopping. No wonder Chocolat Café became their
talk of the town. |
|
| Loyalty
system |
How does an Accredited
Supplier to the Belgian Crown privilege his loyal customers?
By offering them a Royalty Card. By storing their profile & behaviour
in a database. And by using that info as a basis for direct
communication. |
|
| Brand
awareness campaign |
A detail is not a detail
for Neuhaus. A mouthwatering campaign made that clear. |
- Pop-up1
- Pop-up2
- Skyscraper |
| Tête-à-tête |
A game to show how well
you know your Valentine. And win his or her heart with
a unique gift. |
- Game (screenshots):
- intro
- question
- Flash
banner |
| Magritte
contest |
When two Belgian masters
meet, an astonishing collection arises. And an artistic
contest to collect data is created. |
- Skyscraper
- game: (intro) (screenshot)
|
| Easter
campaign |
Easter eggs? What an
ugly word for this special collection launched by the inventor
of the praline. |
- Interactive
skyscraper
|
| Birthday
card |
When you’re talking
quality, age doesn’t matter. Exactly our birthday
wish to all Neuhaus Royalty Card holders. |
- Postcard |
| Game |
When people mean water,
they say Spa. Even above the Moerdijk. Based on the real
Spa Regatta – a huge sailing event – we created
a virtual regatta: conquer the IJsselmeer! The online campaign
delivered the participants, the final went live on the
lake. Mission of the game: reinforce the brand image and
build a permission-based database. |
- Overview |
