| Spa
Virtual Regatta |
| Game |
When people mean water,
they say Spa. Even above the Moerdijk. Based on the real
Spa Regatta – a huge sailing event – we created
a virtual regatta: conquer the IJsselmeer! The online campaign
delivered the participants, the final went live on the
lake. Mission of the game: reinforce the brand image and
build a permission-based database. |
- Overview |
| Sony Style |
| Vaio
notebooks |
You could call the newest
Sony notebooks real topmodels. Very slim, ultralight and
rather good-looking. But there’s more to it than
what meets the eye. So we presented all their state-of-the-art
features to gadget freaks. A limited selection. |
|
| New Clié -
may 2002 |
This campaign launched the new Clié in
the UK. The Clié is an exciting, almost all-in-one
new handheld with integrated camera, extra large colour
screen, integrated keyboard etc. People who clicked the
banners arrived on a landing page on Sony Style where they
could pre-order during two weeks. The campaign idea was
very simple: the new Clié comes with so much features,
that we have have to go a long way to invent new stuff
(going from an integrated toaster to an automatic screwdriver).
We created a set of interactive rich media banners, floating
banners, skyscrapers etc. |
|
| VAIO 109 +
MiniDisc |
The VAI0 109 notebook is especially
made for music lovers and it comes with a free MiniDisc. |
- Hit
it!
|
| Sony
RX2 screensaver |
Installed on the PC to
autopromote it in shops and used a showcase on the Sony
Europe site
The RX2 is powerful desktop ideal for video-editing. We positioned it as 'Tower
of Power'
|
- Install (5mb)
|
| Sony
Clié |
The Sony Clié is
a stylish handheld organiser that offers mobile entertainment
(watch movies, listen to music etc.) on top of the traditional
business applications. Therefore its positioned as a 'life
organiser'. A few weeks before the launch of the Clié we
created a teaser film to warm up potential buyers (film
was linked to the Clié-pages on the Sony Europe
site). Afterwards we created a microsite to showcase the
product in an interactive way. |
- Teaser
film
- Interactive
showcase |
| Seat |
| New
Ibiza |
Seat launched the new
Ibiza with passion & power. We grabbed the opportunity
to grab e-mail addresses. Permission-based. Full speed.
Over 20.000 car lovers did the test to see who would be
in the driver’s seat for one week. |
- Passion & Power
game |
| Jacqmotte
Coffee Corner |
| Coffee
Corner |
Having a Jacqmotte coffee
can be relaxing or recharging, cosy or compelling, an individual
moment or an experience shared with others... But how do
you tell it to a younger audience? We considered developing
our own channel devoted to coffee on msn.be as the best
means. 7 main chapters united in a cosy corner. Start in
the morning with some exercises in ‘Opstaaan’.
Get through the day with ‘Even opladen’. And
read at night about coffee lovers all over the world in ‘Taste
of the city’. |
- Coffee
Corner |
| Mobistar |
| Mobistar
Wimbledon IMU |
This campaign announced
you could receive real-time Wimbledon results on your mobile
phone via sms. |
- Wimbledon
- IMU |
| Chat Box |
Every room is a chat room.
At least, if you’re signed up to Mobistar’s
Chat Box. We launched this new service with a brochure,
rich media banners and lots of student-like events. |
- Brochure: 1 |
2 | 3
- Dropdown
banner
- Layer
- Events (wall) - video |
| Mobile
Mail |
Why sit, wait and worry
about important e-mails if you can just go your own way?
Mobile Mail keeps you up to date. Anywhere, anytime. |
- E-mail
- Skyscraper |
| Tempo
Afterschool |
Mobistar launched Tempo
Afterschool, a new tariff for students. It's cheaper to
call after 17.00 'o clock. The banner checked the clock
of the PC and then displays a different message (before
and after 17.00 hrs) |
- Banner: NL / FR |
| Mobistar
Vertroetelt |
Interactive banner that
linked to the microsite (see synopis microsite for campaign
explanation) |
- Banner: NL / FR |
| |
Theme
of Mobistar's end-of-year campaign 2001 was spoiling
customers. We created a microsite where you find all
necessary commercial information. We added some fun with
the 'Vertroetelshaker/Chouchouteur'. Each time you shake,
you are spoiled with a virtual spoiling moment. |
- Microsite: NL |
| Tempo
Friendships |
Tempo-clients received
a disposable camera to take pictures of their friends (concept
Karamba). These Days then extended the action with a website
where people could come and vote for the best 'Friends-picture'.
Nice features: propagandamail to invite your friends to
come and vote for you, photomanipulator (draw moustaches
etc.), Friendometer and personalised wallpaper. |
- Microsite: NL
|
| Screensaver |
Some fun on the Mobistar
website; an interactive screensaver with dancers shot live
with the dancers of PARTS/ROSAS,dance school of
Anne-Teresa De Keersmaeker. |
- Dancer01: NL / FR
- Dancer02: NL / FR
- Dancer03: NL / FR
|
| Contact Tour Event |
To
stimulate sms-traffic between youngsters we created this
fun event: we distributed 10.000 t-shirts among Mobistar-clients
on beach parties, at lakes and other high traffic summer
locations. On the spot, we printed the gsm-number of
the client on the back of the t-shirt. Message on the
front was: 'get in TOUCH with ME'. To catch the eye we
installed a Mobistar lounge jump iglo you could enter
if you wore your t-shirt. We also installed a microsite
linked to mobistar.be that held all the information. |
- Event
pictures
- Microsite |
| Tempo
AfterSchool |
Banner, skyscraper, pop-up… been
there, seen that. The relaunch of Mobistar’s student
formula asked for a new format. So we created the adtab:
ever-present without annoying the surfer. Look at how a
neat label turns out to be an effective ad. |
- Adtab |
| Mms
Contest |
A
new mobile phone language is born. MMS lets you say it
with pictures. Because doing is believing, we made people
experience this innovation in an interactive contest. |
(screenshots:)
- Intro
- home
- Question
(4 pictures)
- Datacollection |
| Nashuatec |
| Xmas
card |
A ‘total document
solutions’ provider wanted to wish his clients a
Happy New Year. And he didn’t settle for yet another
copycat card… |
- Xmas
card |
| Iglo
Today |
| |
What’s cooking on
the net today? A highly interactive campaign for Iglo’s
new frozen meals. Two delicious banner waves and a complete
microsite as dessert. |
|
| LDV
Bates |
| Website |
Synopsis:
LDV Bates creates fans for brands. We didn't want to create a boring, traditional
advertising agency corporate site, but rather have an experience. So: you
can create a fan for yourself. First you are matched to 1 out of 4 fans
based on your personality. Then you get to know your fan. If you like him
you can download him/her (only PC), then every day while starting up your
computer your fan says nice things.
Target group: Advertisers,other agencies, creatives,... |
http://www.fans-for-brands.com |
| Brand competition |
Nike or Reebok?
Volkswagen or BMW? Delhaize or Colruyt? We wanted to know
which brands make consumers tick and click. Our on line
survey – in collaboration with ad agency LDV/Bates
and portal site msn.be - got us the answer. Or at least
the answer of almost 20,000 participants. Look at how we
seduced them. |
- Pop-up 1
- Pop-up 2
- Pop-up 3
|
| Diners
Club |
| |
A Diners Club card has
a lot to offer. To name a few: new services, 100% safety
and a gift for shoppers on msn.be. To get the message through:
some of our Flash banners. |
|
| Douwe
Egberts |
| Greeting
card |
At the end of year greeting
cards tend to pile up. For Douwe Egberts we did our best
to create one that stood out. Based on a simple idea, doing
the job on- and off-line. |
- Digital version |
| Senseo |
Douwe Egberts Belgium
and France e-mailed these 'Dancing Cups' to their employees
and their family within an internal PR campaign to launch
the new Senseo Coffee machine. |
- Senseo
Dancing Cups (1mb) |
| Coffee
Manager |
How do you get your brand
on a professional’s desktop? By serving him an employee
for free: the Coffee Manager. |
- Banner
- Pop-up
- Overlayer |
| Gouden
gids |
| Launch
new logo |
The Gouden Gids launched
a new logo. Main target: get the people to know what it
looked like. Campaign consisted out of a series of interactive
banners where the new logo played the main part. |
| - |
Roll-over banner + wedstrijd: NL / FR |
| - |
Floating banner: de banner schuift mee met de pagina: NL / FR |
| - |
Flash-banner: scratch and discover: NL / FR |
| - |
Standard banner: NL / FR |
|
| MSN |
| MSN
Advantage Marketing |
Unseen, unknown. Unknown,
unloved. That’s why MSN wanted the birth announcement
mailing of their new tool for marketers to catch the eye.
It became a mouth-watering experience. |
|
| Trunk & Co |
| E-mail |
Trunk and co launched
a new collection. Since a lot of existing clients change
their backpack every year, we sent everyone in the European
Trunk database this mail. The idea was to drive people
to the site via a 'How quick can you click'-contest. Once
they get on the site they can check out the new collection
in an interactive showcase. |
- e-mail |
| New
T+ collection |
Trunk and co launched
a new collection: the T+ collection. This interactive showcase
explains the product details in a playful way. |
- showcase |
