| De Standaard |
| Famous Heads |
We created an interactive party game for Flanders major quality newspaper. Abording the different sections of the site: politics, lifestyle, sports, economy... Result? A record of 100.000 unique visitors on the site, looking for the famous Head of the Day.
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- Check it out |
| Het Eiland |
Take the crazy staff of Cynalco Medics. Mix them in an insane Darts Game. Spice it up with silly quotes and idiot bloopers. And go mad, just like thousands of fans did.
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| Mobistar |
| Tempotribe |
Tempo Tribe is a youth loyalty program for Mobistar.
The intention is to reach the youth segment, a highly volatile segment, dominated by prepaid cards. Unlike traditional loyalty programs, the central idea is to stimulate loyalty by regular online brand experiences, not by saving loyalty points. In order to get the interaction of a target group that can’t be fooled, a combination of e-mail and mobile media is used to stimulate interaction with the programs touch points. Every other month there's a new site on-line offering the youngsters a crazy collection of goodies, articles, videos, etc. all built around one central theme.
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- Overview |
| Nokia |
| Concept Lounge |
Nokia’s vision on the future. Combined with the Design Awards for students. And a contest where everyone can give his idea on mobile communication. All in one highly interactive website, that won bronze at the Epica Awards 2005.
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- Discover |
| Go Go Rocky |
The 2004 End of Year action for Nokia used online advertising, e-mail and SMS to raise awareness of Club Nokia. A 3D reindeer character Rocky was created. Rocky offered funny personalized video e-cards, an SMS language scrambler and 2 mobile applications; a Mobile Messenger application for Symbian and Java, and a Mobile Camera application for Symbian. The campaign received high accolades, and the Mobile Camera application scored a Bronze Lion in the Direct category at Cannes 2005 Advertising Festival. (the mobile application was developed by German mobile agency 12SNAP). |
- Discover |
| Cocoon |
At the end of the year, Club Nokia asks its members in the Benelux to do something for the good cause. In fact, as a member, you can give money to Villa Pardoes (www.villapardoes.nl) in the Netherlands and Child Focus (www.childfocus.be) in Belgium. The 2004 theme was themed cocoon; a girl was shown and by leaving your name behind, a protective cocoon was generated as to say that you as an adult will take care of the future of our kids. The campaign was a success and an impressive amount of money was donated to the good causes. And for us (and Nokia) the key take-away for Nokia in this is the insight that loyalty program members are real people with real emotions that can also be triggered to devote some of their time for a good cause, without a chance for the member itself to “get” or “win” something. |
- Discover |
| Pioneer |
| Need more space? |
Even a tree couldn’t stop the Pioneer biker: our viral clip reached the shortlist at Eurobest.
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- Play > |
| A running demo |
The age of digital video has arrived. Finally you can watch tv the way you like it. When you like it. We have put all the benefits in a demo. Have a look now. Or when you feel like it.
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- Go > |
| VRT |
| Oberon |
The Dark Ages, but not as you know them. The Oberon tv-show came to life on the web. Including all the episodes, historical facts and a real tournament in 5 rounds.
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- Look back > |
| Yellow Pages |
| Don't look too far |
Yellow Pages is market leader for telephone directories (print, digital (web/CD/DVD), phone) in Belgium. But online, search engines like Google are more and more popular, even for local search (although offering far less relevant output versus the online Yellow Pages).
The sites www.pagesdor.be & www.goudengids.be (2 languages versions in Belgium) were relaunched with a new look & feel and new functionalities that fit better the need of the consumer.
The marketing challenge was to increase the likeability and relevancy of Yellow Pages versus Search Engines in the market, increase top-of-mind and usage of consumers of www.pagesdor.be & www.goudengids.be. A deep strategy was set-up; shown here is a creative execution that was highly successful. It also scored the IAC’s 2005 Best Rich Media Campaign Award. |
- Overview |
