IAC awards

At the recent American IAC Awards, These Days received 3 awards for:

  • The Protect 7-7 website received the award for Best Arts Website,
  • the Sandy Hourglass campaign for Intel was awarded for Outstanding Rich Media Online and
  • the McGuider campaign for TeleAtlas received the award for Outstanding Website.

The Protect 7-7 website was launched to support the art project of Belgian artist Wim Tellier. The website serves as a virtual gallery for the exposition, which covers an astounding 4800m².

The Sandy Hourglass-campaign was created to promote Intel’s new Centrino 2 processor. Without using any media budget, the online movie got over 400.000 views.

Finally, the McGuider-campaign was built around the McGuider SD Card, a co-operation between TeleAtlas and Sygic that makes it possible to turn every mobile phone into a navigational system. The campaign had a conversion rate of 15% and an opt-in ratio of 63%.

The IAC Awards are organized every year in the United States by the Web Marketing Association and reward the most creative campaigns on an international level.

www.iacaward.org
www.protect77.com
www.mcguider.com

Contact

These Days NV - Antwerp
Karel Oomsstraat 47
B-2018 Antwerpen

welcome@thesedays.com


tel. +32 (0)3 286 44 50
fax +32 (0)3 286 44 51

How to get there

These Days - Amsterdam
Karperstraat 10
1075 KZ Amsterdam

amsterdam@thesedays.nl


tel. +31 (0)20 579 52 00
fax +31 (0)20 579 52 01

How to get there