About us
Not by forcing our foot through the door (you can’t get passed the videophone anyhow these days). But by continously and genuinely listening to (your) consumers. By looking at what makes them tick. Or by learning how your brand and product can be of added value in their lives. And finding out where we can reach them in a scattered media world. All this in order to create campaigns which reward customers for their time spent. Leading to an audience that is much more open an receptive for a dialogue with your brand.
In most cases interactivity is the solid backbone of our solutions, reinforced by the right media mix across all channels (radio, print, film, ambient, POS, websites, blogs, games, mobile media,...). As much as we are strategic and creative (and awardwinning) thinkers, we are also extremely result-driven.
These Days is part of the Wunderman network and thus is actively cooperating, rolling out campaigns and exchanging knowledge with dozens of other agencies in 4 continents.
Our offices in Antwerp and Amsterdam are multicultural breeding grounds for the talents of over 80 passionate communication afficionado’s (with backgrounds in advertising agencies, new media, design, video,…). Together we serve an impressive scala of national and international clients, leading from mobile phones to bananas.
These days, with one certain rule being there are no rules anymore, we feel there has never been a more exciting time to be in advertising. So hop on, challenge us and see what we can do for you.
Latest news
WebAwards 2008
4 awards for These Days inclusive of the Best Telco website for Nokia and Outstanding for Pioneer DJ Sounds
Best Telecommunication Website:
Nokia Jealous Computers
Consumer Goods Standard of Excellence:
Pioneer Kuro Experience
Music Standard of Excellence:
DJ Sounds Pioneer
Outstanding Website:
Pioneer DJ Sounds
First-ever 100% web launch
Intel launches Centrino 2 in Northern Europe using only the web. Starting with a virtual conference and backed by a powerful, interactive portal with all the Centrino 2 info you could ever need, this project makes the best out of what the internet can offer. Check it out !
Viral Movie
The hourglass Icon wants more screen time, check out why.
These Days created a new viral movie for Intel Centrino 2. This movie is part of a broad online and offline campaign in the Netherlands.
WebTrends
These Days extends its partnership with WebTrends towards the Netherlands and becomes WebTrends Insight Network (WIN) partner with Benelux coverage. More info?
Selected projects
Watch our showreel
Recent projects
Land Rover
Media: Radio, Newspaper Insert, Print Ads, POS
Land Rovers 2008 Brussels Motors Show campaign included documentary style radio commercials, a newspaper insert and dealer communication. We mixed luxury with adventure, by going for a quest to find one of earths most delicious treasures: the truffle (in the meantime showing off Landrovers own treasures).
Mobistar - World Championship of BlaBla
Media: Radio, Internet, POS, Street
Freefriends is a tariff plan from Belgiums mobile phone operator Mobistar. It targetted friends who call each other a lot. To launch the tariff, we started a quest to find two buddies who would hold the longest call between two friends ever. It led to an unbelievable 9 hour live call on national radio.
Tele Atlas - McGuider
Media: Product naming, Video, Internet, POS
Tele Atlas creates maps for gps devices (but also for Google Maps, Via Michelin, ...). Together with Sygic they launched an application that turns your mobile phone into a gps. It's the swiss knife of the urban jungle. So who better to promote it than John McGuider, expert in easy survival. In fact we gave him his own Survival Show.
- Watch John McGuiders episodes: Easy food hunt - Easy Jungle Navigation - Finding Oil
- Visit the site
Chiquita
Media: Microsite, Banners,
Chiquita has obtained a Rainforest Alliance certificate because they grow their bananas with respect for their employees and the environment (= pay more than average, built houses for their employees, planted over 800.000 trees,...). To make people understand this, we created a SIMS-like game in which they have to run their own plantation and grow their own bananas just like Chiquita does. When playing this game it only takes 5 minutes to convince people Chiquita is not neglecting its social responsibility. And on top of that it's fun to grow stuff, with some players spending over 280 hours game play in one month!
Nokia - Jealous Computers
Media: Video, Internet, POS, Posters, ...
The Nokia N95. It's what computers have become. That's why these computers showed their teeth in this absurd word-of-mouth campaign.
Pioneer Kuro
Media: Banners, Website, Microsite
The Pioneer flatscreen range is called Kuro, which means black in Japanese. Because these television sets reach a deeper black level than ever before, they manage to portray the most intense colours. We took care of the European interactive launch.
Nokia - Picture Poetry
Media: Website, e-mail
To give people an alternative to the everyday Christmas cards and promote Nokia's camera phones, we created 'Picture Poetry'. Visitors can submit their poem or wish and it'll be converted word by word into a visual poem, which you can send to a friend.
For this project we took over 7000 pictures of (mainly Dutch and French) words which can be found in the street in various Belgian cities and Paris.
Microsoft
Media: Online media
The Windows Live Mobile team from Microsoft EMEA wanted a pan-european platform to promote their mobile products, capable of involving the visitor and allowing the visitor to send himself an SMS with a direct link to the mobile suite, tailored to their current operator and mobile phone model. The site has been build using dynamic DotNet technology and spearheads and integrates Silverlight in innovative ways, and is dynamically generated from a DotNet Content Platform. The platform allows each of the 20 countries to adapt the content and images of the pages in their own language using a central CMS, and is expandable to allow future mobile services to be supported.
Services
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Your brand
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Strategy
Strategic communication planning
Website and Digital Marketing Strategy Planning
Relationship Marketing Planning
Customer Intelligence and Database Marketing
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Concept & creation
Concepts and Ideas
Art Direction and Design
Copywriting and screenwriting
Content planning and content creation
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User interface design
User and task analysis
Information architecture and interaction design
Usability / user experience audit
Usability / user experience testing
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Production & development
Email Marketing, Dynamic Bannering and Content Management
Internet Development
Rich Media Online (and Off Line)
Game Development
Data Management
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Marketing
Advertising and Brand Building
Brand Activation
Direct Marketing
Community, Word of Mouth and Social Marketing
Viral marketing
E-commerce
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Media & SEM
Media Strategy
Search Engine Marketing
Campaign Management and Optimization
Campaign Reporting and KPI Management
Media Training
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Web analytics
Clients
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Project based and other references:
De Standaard, Intel, SD Worx, Stad Antwerpen, Stad Gent, Spotter, KBC, IBM, Q Music, Neuhaus,
Wyeth, Omega Pharma, Group Jansen, Casio, Jacqmotte, Fortis Bank, P&G, Frisk, Happy@Work
Awards
Over the past years our creations have earned numerous awards granted by juries all over the world.
Jobs
We're proud of our award-winning client work. We're even more proud of the people who make it happen. Working at These Days means working in a creative environment with talented, inspirational people. It's a successful mix. If this sounds like your kind of place, we want to know about you.