For advanced one-to-one marketing, These Days proposes its productized service eLastic®.

elastic®

• is a unique, highly measurable and fast implementable one-to-one marketing tool based on an integrated communications platform.
• combines a marketing database with real-time campaign management and data-analysis.

• improves both effectiveness and cost-efficiency of direct communications via the internet, e-mail, SMS/MMS, i-TV (and off-line media).
• automates 1-to-1 marketing by means of « interactive communicaton scenario’s », that ao. allow for ROI forecasting.