How a brand engages the Internet community and rallies it around its brand value. Mobile communication represents a two-way street also in the area of marketing, as loyal customer relations are crucial. Especially since Nokia views its customers as the be-all and end-all of everything it does. Without customer input there is no innovation and without innovation there are no new customers. Discover how These Days successfully helped Nokia translate its message into an online concept that reached, engaged and inspired consumers.