ENTRY | JEALOUSCOMPUTERS.COM |
In 2007, Nokia launched its new N95 mobile multi media device with the slogan 'It's what computers have become'. To boost the campaign online, we created a global warning campaign against jealous computers, attacking owners of a N95.
Now first take a look at the campaign reel
on the right
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HERE'S HOW THE CAMPAIGN WAS BUILT. |
1. VIRAL VIDEOS ARE SEEDED
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Shocking footage of attacking laptops pops up on YouTube. Soon strange testimonials of injured people are added as video response.
Bloggers from everywhere embedded the virals. |
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2. THE WEBSITE JEALOUSCOMPUTERS.COM IS LAUNCHED |
People are drawn to the warning website where they discover there’s a whole jealous computer plague going on, apparently caused by the Nokia N95 and Nokia Nseries.
They are invited to warn their friends and blog readers. |
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3. WARNING POSTERS AND BANNERS ARE DISTRIBUTED |
Three 'medical' warning posters are put online and are at the same time used as posters in Nokia stores and wildspread in offices and health centers. Newsticker-like banners further alarm the world. |
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4. MEANWHILE INFLUENTIAL BLOGGERS ARE ADDRESSED IN A UNIQUE WAY |
They receive a warning video message of a Dr. Shopova. Each video is personalized in a humorous way; with names and references to hobbies written into the script. Here’s an example for Symbian Freak, addressing Apocalypso (a fitness addict) and Beerbong (a keen skateboarder). |
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5. THE WEBSITE OFFERS FREE SAFETY DOWNLOADS |
There's not only focus on the problem, but also on the solution.
We offer people help and protection in various ways. |
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6. PEOPLE START SENDING THEIR OWN JEALOUS COMPUTER REPORTS |
We invited everybody to submit their own jealous computers encounters.
Soon, written, photographed and filmed testimonials from all over the world came in.
Approved reports were rewarded with a special T-shirt. |
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