Nokia launched its N95 mobile multimedia device with the slogan "It's what computers have become."
To boost the launch, we created a global warning campaign against jealous computers, attacking owners of a N95.
The campaign started with movies of attacking laptops and strange testimonials of injured people who are added as response.
The clips pushed to jealouscomputers.com where people discover it's a real plague and visitors from all over the world reported their own encounters with jealous computers.
Results: the clips were watched about 300.000 times on several video sites and embedded on blogs. Nokia confirmed it was their most blogged about campaign at that time.
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