ENTRY Frisk - Open your mouth CONCEPT Vocalising what a fresh breath does emotionally with you, it can inspire confidence and moreover lead to vocal confidence: stand up, speak up, express yourself, and don’t be afraid to open your mouth. In a blink, the online context provides you not only the means to express yourself, but more importantly also allow you, as an individual, to speak to a broad, engaged audience, of millions of people… Indirectly the campaign aimed at moving the consumer to have a public say and to stop diplomacy when it comes down to having an opinion and to standing up for your way of thinking in a playful and highly interactive way. Topping the product oriented site with an emotional and experience focussed interactive layer, putting the individual in the centre of the campaign, evolving from functional to experimental this integrated campaign is perfect illustration of Web 2.0 approach: real time changing consumer generated expressions used as driver. BACK