In October 2004, the Tempo Tribe theme was called Night Vibes, all content was about exploring the night. The site included a contest in which youngsters could win a Bedroom Home Theatre with projector, screen, popcorn, red carpet, etc. To win this nice prize, they had to come to the Tempo Tribe site where they had to indicate if they wanted to receive a call from Lisette, the so called Tempo Tribe cleaning lady. Lisette would call them on their mobile phone to ask them the contest question.
In January, the theme was 'Winter' and we organised a Yodel Contest. Members could come and practice their skills 'mit Berti und Gretl' on the website. Then they had to call the Tempo Tribe answering machine and record their own yodel. The funniest yodels were published on-line and won some cool prizes. This action was set up to identify the highly involved brand advocates by using a channel switch. Young people’s communication channel is text messaging. Using the mobile voice channel and a dumb ‘n dumber concept would mean that only the true Tribers would stand out. For their effort they were rewarded appropriately and we would have a seeding base to start word-of-mouth initiatives.
We created a game that was presented as a scene of a spoof romantic Photo Novel. The main character (Dave) is about to get a visit of his girlfriend, but his two lazy buddies are bumming around in his bedroom. His girlfriend wanted to be alone with him J, so he needs his buddies to hit the road. That’s where the surfer comes in. Jonas takes a run up in the hallway and you have to jump at the right moment to chuck the buddies out of the bed.